Online Marketing Communication Indonesia

Marketing communication is the approach to consumers to attract attention in the best possible ways through statement and visual. Online network or internet makes marketing communication is more pervasive and significant than ever. Electronic word of mouth marketing is possibly best describing it as well.

Online marketing can widely reach the audience where it is needed to promote and deliver content. It is one of the emerging to that end. The communication of the individual or organization is expected to create some positive impacts on the consumers.

The availability of digital media has enabled people to communicate by websites, applications, messengers, social media, and as immersive as virtual reality and augmented reality.

Online marketing communication needs to understand how to utilize respective digital platform and how to distribute the communication content as appropriately. The overall performance of the content distribution will be integrated online marketing on hand and needs to augment each other.

The process of online marketing communication will start from research of online user intent and behavior. From search engine optimization perspective, this will help to close the content gap when the content is developed. A number of important keywords and linguistic analysis with machine learning technology are applicable strategies.

User background and intent are two distinctive characteristics that can be addressed with online marketing communication services. User backgrounds are useful to understand when the marketing communication is conducted on social media, online news media and niche blog. While intent are best understood when it is aligned on search results on Google, YouTube channel and its affiliated paid services such search, display and video ads.

Website is an important entry point for online marketing communication as it is widely available and easily accessible. What really matters is its quality in delivering the communication contents and intents and how it can be a stimulus for good experience visually and contextually.

As a one-time and as needed implementation, the structure of the website such as its layout, attributes, color, button, images will affect online visitors’ satisfaction and impression towards the brand as organization and name as individual. It needs to ensure that the website is easy to navigate by online users and each piece of marketing communication piece are indexed and searchable on Google.

Official channels on social media and blogging platforms can be created for integrated online marketing communication. They are also important long term investment to help distribute and dominate the searches as online communication.

Third party websites will also be good candidates for online marketing communication provided they meet the criteria and quality upon review and analysis from digital marketing specialists or SEO experts.

Short video and graphical slides as corporate profile can be utilized over and over through the platforms as part of the online marketing communication. Video is a big investment; its production may not be many from company to company in general. It is always good complement.

By engaging with digital marketing expert or specialist for online marketing communication will help deliver consistent message while the online media or platform is diverse and the feature to optimize varies. It is expected to create mind share over the consumers while they do their own researches for particular product or service.

As summary, the additional benefits of working with digital marketing agency such as GALASEO are:

1. Planning and budget can be allocated appropriately for each online platform
2. Saving from knowledge and time provided as insights and improvement during the period of partnership
3. Understanding of local content and international context to blend into execution
4. Wide connection with online news media in Indonesia for media coverage and media buying
5. Ready to implement social media marketing on Facebook, Instagram, Twitter, YouTube
6. Ready to implement search engine marketing with Google Ads
7. Experience drawn from online reputation management
8. Strong background in SEO campaign and services

GALASEO has experiences in conducting the process as full mandate or going hand in hand with the management or executive of the company. It is based on mutual trust and understanding.

The whole process will begin with making appointment or conference call to know your business and to know how GALASEO will implement the online marketing communication services. Related article: Business to Business SEO Services Indonesia.