Search box in any platform or devices is where to begin. Words are all about you need to type to start. To get into more details, you can use Google Keyword Planner. You need to use this tool to help you find potential market in the greatest search engine of the planet where people are browsing for news, specific information, and solution and so on. Keyword research is the entry point of SEO process. You must not override this process. It may take some time to get used to the chores. But, it is worth pursuing, crucial and may determine whether you make or break your Website.
This is about doing creative approaches into how to research new market where no business has tapped into before. We only need to focus into keyword research whether there is existing demand for certain service or product and it is commercially profitable. But to tailor your search and pinpoint your market, you need to identify the Niche. What is Niche? By definition in Merriam Webster, i.e. the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people.
When you research into keywords and phrases visitors type when you learn another insights about your visitors. Why we need to find out particular niche? Consider this, there are absolutely people doing the same research, some are using advance tools which pour out much more data analysis and there are other brand player with significant market share. When we go into sub-segment of a larger market, it means we will face less competition. Some keywords are highly competitive because they are dominated by big brands. For example, insurance, banking, property and automotive sectors.
Keywords ranges from seed to long tail ones. It depends on niche, you will target 10 or more keywords, mostly are 2-5 keywords to bring page visibility on search results. We can do research for you how many and what kind of keywords people hook up to with commercial intent and adequate search volume to actually optimize pages in your Website. We conduct competitive intelligence and analysis for businesses.