YouTube SEO Services
SEO defines the overall efforts to get better relevant search and ranking for keywords, terms and supporting semantic on search engine. It remains effective marketing strategy to implement from time to time as updates on algorithm makes it such a dynamic platform and parallel efforts by parties of similar interests and expertise in SEO.
Expansion of SEO Spectrum with Video
Everything that shows up on search results means there is opportunity to optimize by ways of SEO (Search Engine Optimization) and this includes video. Video is one way of content consumptions and it is widely available and accessed online. Therefore, a look at some figures that relate to marketing channel on this platform will make sense to consider.
YouTube is considered a search engine at its own right and the traffic is second only after Google search. It is well above other search engines such as Bing, Yandex and Baidu. So, there is potential for SEO innovations. According to Hootsuite.com’s statistics, YouTube has 2 billion logged-in monthly users. Recommendation algorithm determines 70% of what people watch.
The same figure, 70% the views are from mobile.
It is interesting to note that only 33% of the popular YouTube videos are in English. This comes from Pew Research on activity of popular channels, those with more than 250,000 subscribers. Further, it is only 17% were completely in English. YouTube works in 80 different languages and 91 different countries.
To share its international appeal, 80% of YouTube users come from outside the US. 95% of global internet population watches YouTube. Annual cost to run YouTube is $6.35 billion. (From Omnicoreagency.com). In Indonesia, YouTube market share is 38.15% compared to Facebook at 41.37% as per July 2020, according to Statcounter.com
YouTube for Business
As indicated above, to run a website with a video or more costs a lot and not to mention the technical aspects that underpin its efficiency in running smoothly from time to time under own supervised website and server. It is right strategic decision to have an account on YouTube to host and publish own video(s) and embed to own website, taking advantage of two platforms and less headache. Video that goes in length between 20 seconds to 2 minutes should be ideal to be animated description for company or brand profile. Hootsuite derives many insights for best practices from business perspectives.
It mentions that when watching a video, a video that relates to viewers’ interest is 3 times more important than whether it has a famous celebrity. The same effect, relevance to personal interest is 1.6 times more important to viewers than production value. It means the video doesn’t have to be slick and expensive to impress, rather pinpointing to audience’s needs will provide much easier time promoting the video or channel.
Watch time doubled between 2017 and 2018 for videos on “which product to buy”. However, to bear in mind is that 80% of people who said they watched video that relate to a product, they said they were at the beginning of the buying process. More “Call to Action” message maybe a good way to engage. There is opportunity to turn these casual viewers to become loyal fans, provided there is commitment from the brand to connect with them.
Optimize Video for Search Results
The fact that YouTube was acquired by Google in 2006, it means Google also see the strategic importance of YouTube as video content and platform to complement their search engine as product and as overall user experience. Looking at Google search, it is worth to note that there is special menu for video, this is additional avenue to serve the audience in addition to general search menu.
There was a period videos showed up predominantly on search results when there was such content in the first place. We don’t know for now, but algorithm will advance from time to time, it may perform well other time. Video on YouTube can also be optimised for SEO as each video content will come with title and description at the bottom of the video display. There is so much to say in the description.
The video can be embedded on relevant page within official website; therefore, it will boost time on site, lower bounce rate at the same time and complementing experience from visual and textual absorption.
YouTube is currently great for tutorials, music, and other sorts of entertaining videos, but trend can change at any time. Now there are so many media, institutions, agencies that publish information on it as well. There is potential for video public relations as content creativity will take care the process by knowing first the needs of the businesses and recommend how to express them as video content.