Inbound Marketing

WordPress Based SEO Services for Website

Websites built on WordPress platform are quite common in the world. It is content management system that allows non-tech users to work on full scale, fully functioning and professional look websites, without much involvement from technical developer once it is running. For SEO professionals, it helps on website optimization on much better scale.

WordPress has been proven to be practical website builder in the world from as simple as blogging to world class corporation, ecommerce and media, where they come with growing pages after pages.

Most Popular CMS in the World

According to builtwith.com, WordPress statistically dominates the global market share of CMS by wide margin. Out of 50,666,411 detections, it takes up 53% of CMS usage distribution on the entire internet. United States is leading far ahead with 18,065, 045, among the dominant users coming in majority are first world countries in the world. Interestingly, Indonesia has 118,483 which stands well among countries like Japan, Belgium, Vietnam, Turkey, Ukraine, Mexico, Greece, for numbers well above 100,000.

Recommendation Based on SEO Advantages with WordPress

From SEO (Search Engine Optimization) point of view and own experiences, building and developing a website by deploying WordPress as the CMS will help solve majority of common issues in the approach towards search-engine friendly website. Many basic issues that will affect the SEO performance of a website are eliminated as WordPress evolves with the technology adoption from time to time, since it is an open platform that has huge following of developer community.

As it is pointed out in Digital.com, there are some important elements that will provide advantages when one needs SEO to overcome the competition on search results.

It is said that WordPress is already available in 196 languages and 40 of those numbers already achieve 100% translation. It is a high percentage in association with the total number of countries in the world. Maybe it is a matter of time that it will be available for every language in the world. English is the most common language of the content written, making up 71%, followed by Spanish 4.7% and interestingly, Indonesian is the third with 2.4%.

Plugin is an important feature of WordPress that helps solve any problem we encounter practically. In the Plugin Directory, there is available 54,000 plus free plugins to select from. Compatibility is the thing to pay attention when picking up the plugin. Of the top 1000 websites, WordPress takes up 30.3% which is quite an achievement as it is off-the-shelf content management system that qualifies to meet high performance requirements of large sites.

Site speed is important factor to get ahead in search ranking. WordPress has been able to cope with this issue better than other CMS. If this issue is not resolved from the beginning, it is very difficult to expect Google to serve the website on the SERP as the consequences of low click or hit. It serves no purpose when users take too long to wait for full page load.

Plugin for site map creation is readily available for any WordPress theme selection. It takes away the headache to create good one that Google bots would love to come and understand easily everything about the website and all the topics and pages.

Talking about appearing on Google search pages, WordPress takes care 80-90% of Google’s crawling issues, with high note comes from Matt Cutts, former Head of Google’s webspam team. It means that WordPress is SEO-friendly and it helps to rank higher. The content on the website can be optimized and Google bot will have easy task to crawl and index for searches.

To be spammed is one thing to tackle for every website. Akismet stats show that WordPress is able to fend off 99.9% of the spam. This is an important factor for SEO as Google itself also strongly discourages spamming in all sorts whether it results from own or external actions, deliberate or accidental.

According to 99firms.com, WordPress provides affordability in operating the website. To host a professional website, it will cost about $50 and $60 a year, in addition to .com domain which costs $10 to acquire. In Indonesia, .id domain is a popular choice and growing well in its adoption. To analyse and understand the performance of the website for business insights, it is very convenient to install analytic tools such as Google Search Console and Google Analytics. These are free tools yet it is important to be installed on any website.

Leverage for SEO Works

When proper setup and development of website from the beginning or even upgrade, it will greatly improve the SEO performance conducted by professional services. Every single factor for on-page SEO has been accommodated with WordPress website. Performance of off-page SEO will connect contextually to provide signals to Google that the website is relevant for keywords and topic that a user search for.

Conclusively, WordPress offers the convenience and nearly effortless solution to establish online presence from the beginning and it provides ample room to perform and fine tune SEO strategies and executions through creatives and resourcefulness.

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