Anti Bullying Campaign

Anti Bullying Campaign

April 23, 2017

On the online front, information is abundant. They tilt between best and worst. Every bit of information is clustered in specific topic and interest. Current state of information is available as text, image and video and soon other format of presentation as communication technology advances. This information is stored across global servers to be retrieved whenever there is relevant query for such topic and interest on search engines. For much of it, it is processed without human intervention. This article puts the highlight on online bullying campaign content in broad sense and how anti bullying services will help to wind down its online presence in respect of brand and public figure from perspectives of search engine optimization (SEO), online public relations and social media management (SMM).

Vulnerability of Online Reputation to Cyber Bully

Digital content is easy to twist, remix and share and at the same time permanent in nature which makes it susceptible to cause big impact from small things. The tools to craft contents are widely available and get easier to use. More and more general population is connected through the use of electronic equipment such as smart cell phones, tablets and computers and as well as high interactions on communication tools such as social networking sites, chat applications, and Websites.

Online or cyber-bullying campaign happens as rumors, inappropriate, misleading and fake contents are posted on social media sites and websites from known and unknown sources. It may cause embarrassment, distress, bad impression, and other negative physological perceptions from general audiences towards the subjects either person or organisation. Removing negative or bullying contents from online media or platform can be extremely difficult course of action for the affected victim. It has been known fact that any material can be posted anonymously and distributed quickly at the speed of light to such large audience.

Digital Strategy in Action

However, there are certain digital strategies to counteract those negative and bullying contents with your own positive contents. If you can’t think of an anti bullying response, you may consider about inviting experts to do it. Anti bullying services are aimed to be part of solution. Bully is serious social issue calling for participation from all part of the society, not just to be tackled by government agencies.

As professional SEO (Search Engine Optimization) experts and public relations digital, we at GALASEO will identify those contents’ attributes on online search and channels. Depending on each content’s existence, it will pose different challenge to outrank each of them respectively. SEO experts will analyze and assess the negative spectrum in your trends.

By trends, it means the extent of these damage area where your name and reputation appear in the search and social media platforms, if any. Think of the all online channels that you can be contacted. You may receive blog comment, Facebook post on your timeline, tweets, Instagram comments.

The possibilities to get bullied are there and they are still more out there. If you can have time and capacity to respond well through these channels, you are somewhat in control of your online reputation and credibility. And it is one point of approach to execute. Social media can be monitoring tool what topics are trending relevant to your controversy. It can be information-gathering and anticipative warning tool.

But if you value your time to get going with your life and business and improve your social reputation and credibility, then you can assign professional partner that can manage for you with the right messages. These messages are derived as contents over various channels. As social channels are unique communities respectively, there are varying best-practices for reaching them with content. You and us need to approach all these various audiences in different ways. It can not be served with the same message or “brandname” to each channel. Platforms or networks of social media are careful about quality and relevant content for their audiences, they are also building up algorithms that will serve better in this context. However, negative views will still linger as the signs of social disapproval.

Most of the time people will do some online checking in respect of a brand, name of personal and business profiles. It is the easiest and simplest thing to do any time and anywhere as long as there is internet connection. Google as the biggest search engine in the world becomes the favorite channel to get the initial information. Google bot will crawl its nearby and far servers to retrieve most relevant info in respect of brand and name. For active brand, it may have lots of marketing information that can be headlines to rank on Google search result pages, particularly first page compared to profile name information.

When you run a business, you need people to trust in your brand and profile. It will potentially drive any new leads away from your business when people can only see negative contents from this Google search. It will cause them to back off from making further contact to you as there are no good and convincing things to read about your brand or name that will give good posture to begin with.

There are certain ways to drill down the negative contents that have affected your online and offline reputation. This is where SEO and digital PR will play the roles with insights from online intelligence. It is not necessary to confront vis-a-vis with the sources of the cyber bullies. You just need to be better prepared to tell your side of stories. SEO will boost your brand or profile in search engine that comes from different platforms and that includes when it is featured on online press platforms.