Mobile Search

Mobile search is still quite a new trend to track but it is steady significant increase must not be overlooked based on the statistics available across SEO Websites. Mobile is taking over desktop in Local Search and Google Search according to an article in Search Engine Land.

Mobile site designs which comply with Google’s algorithm will improve mobile search rank. Without mobile optimized display, Google views it as degrading users’ experience and as the consequence; Google will not consider it to be helpful.

Mobile search is also relevant to local search. Why? Mobile queries are mostly about local information and made as people on the go or outside their homes. The primary functions are calling or visiting a business. Using local keywords and SEO will be beneficial to attract this specific audience. Same article in Search Engine Land suggests that this strategy can be extended to other marketing formats such as emails, paid search ads, display ads and listings.

Mobile apps have been an increasingly significant factor for search and brand exposure, like the Facebook App and the YouTube App. In that direction, articles included are mobile-friendly where we could link back to the Website. Optimizing for mobile and desktop devices would be two different scenarios. Easy to share and explore the content will take the lead in better performance in SERPs. And, customers are expected to increasingly use their mobile devices to make purchases whenever and wherever they might be. The popularity of using these devices to make purchases is also increasing tremendously. It means, mobile content must be easily navigated, straight information, secure interfaces and include social buttons.

Mobile commerce and advertising are also big parts of this mobile revolution. How can we be part of this coming big wave? Our active mobile search engine optimization service will cover those challenges and opportunities as we have experimented with the same objective. Don’t be hesitating to talk to us to better understanding the framework.