Digital Media Placement Services Agency
Media placement refers to series of making outfit with various media for advertisements. Media platform is manifested into print, billboard, television and radio and creeping fast into daily life is digital media. Digital is transforming the other medium to be agile in serving the needs of the advertisers and consumers at the same time. Consumers want to be served with contents that touch their senses while advertisers want their advertisements make close connections into hearts and minds. That’s why the messages for input have to feed the senses in different ways which is now popular with the term user or consumer experience. A lot is going on in the advertising industry as creative endeavors.
Media placement in Indonesia is quite exciting scene to begin with. In article published on pwc.com from Jakarta Post, the title is “Indonesia to dominate South East Asia media growth”. It is quoted as saying that “Indonesia’s internet advertising market is showing stronger growth compared to the other segments,” It continues with prediction that “Internet-based advertising would lead the growth with a CAGR of 21.8 percent in 2021.
Yet, according to PwC, it would only account for 21.5 percent of the total advertising mix in 2021 — compared a share of 13.1 percent in 2016 — not enough to end TV’s dominance, which is predicted to account for 53.8 percent of the advertisement market, compared to 53.6 percent in 2016”. CAGR stands for compound annual growth rate.
Above figures are sufficient to show that digital media advertising is on uptrend at least for next five years, with obvious status quo of TV’s dominance will remain robust as well. This is also an easy observation to notice as global internet companies and local and international e-commerce and marketplace players are still allocating budget for TV ads. Native advertising is a growing trend. It is creative approach to blend advertisement with the medium and other identifiable attributes of the audience. It works on making the advertisement does not disrupt too much on audience’s attention but rather resonates and be contextual with existing user experience. This is only made possible with digital media.
Media placement services will play important roles to mediate the requirement and expectation of the advertiser with media select. Media from media will have different unique positions with loyal readers. And it has the advantage of being networked with different media will provide opportunity for advertisers to make use of combination of available advertising media inventories, without spending too much time to do window shopping around media outlets.
Media placement agency may also serve programmatic advertising. This is something inevitable as artificial intelligence and other similar capability such as machine learning will help to target specific audiences, location and demographics. When these concepts are put into implementation back to back, it will deliver relevant content to the right audience, with less hard work but smart and engaging.